Promoting digital inclusion

Digital illiteracy affects many people across the country. These days you need digital skills to keep connected with loved ones, apply for jobs or even to claim Universal Credit. We want to help our customers get online and help them stay connected.

As part of Get Online Week 2021, our teams created an interactive game for our elderly customers to help them with their digital learning. The game “Appy Daze” covertly taught players how to use digital devices in a fun and enjoyable, playful way - a very informal way of experiential learning.

Players move around the board with every square they land on having a digital or web-based task associated with it. This could be responding to a birthday invitation that has been sent by email, entering an online competition to booking an away day in London. The booking tasks had purpose-built websites that were constructed by Digital Inclusion so players could book a coach trip, haircut, doctor's appointment, table at Bistro or book a hotel, all in a realistic but safe environment

Our team developed and delivered the board game to 6 of our older persons and extra care schemes across our operating area with around 40 residents getting involved.

One resident said, “I can’t thank you enough for organising this. I have lived here for a year and don’t know any of my neighbours, it’s been a lonely time, I’m going home now with a big smile as I have found some new friends and now know how to facetime my granddaughter’’